Selling tickets to a fund raising event is the single most important task in making the event a success. The ticket price for the event can vary greatly, depending on the audience and what is included in the event (e.g. dinner, buffet, open bar, etc.) Providing a discount for advance sales and block sales is a great incentive. For example, if tickets at the door are normally $20 per person, you may want to offer pre-sale tickets at $15 per person or two for $25.